After twenty-five years of wearing lots of different hats — creative, strategist, tech expert, brand builder, business founder — I’ve realised that one of them fits me slightly better than the rest. The thing I love most, the thing I’m best at, is writing. It’s the core of my creativity.

Over the years I’ve written campaigns, web copy, product copy, tone of voice docs, presentations, pitches, speeches, founder stories, investment decks, corporate strategies, corporate purposes — pretty much anything that creates value on a personal, professional, brand or business level. I love the big stuff but am very happy to muck in on one-off, simpler tasks.

I appreciate that these days there’s a lot that AI can help with when it comes to writing, but nothing beats time spent with a human to get to something singular and differentiated.

Focussing on writing, as well as continuing to help founders and leadership teams alongside Nicolas Roope with The Sharpened, gives me a chance to do what I like best: help others succeed.