The brief to Frank Budgen (RIP): “Imagine you’ve inherited a flat on the Left Bank from an uncle you’ve never met. Whilst rummaging around in the loft, you come across an old film. When you put it on the projector, you discover a long-lost, Surrealist masterpiece from the 1920s.”

The last in the celebrated Stella Artois series — no dialogue, shot to run only in art-house cinemas, staying true to the campaign’s French cinematic roots while breaking its mould, including changing the famous endline from ‘Reassuringly Expensive’ to ‘Reassuringly Elephants.’